The Moor Rugs are the second series of rugs designed by All The Way To Paris produced by &tradition
This time, ATWTP’s departure point came from the various shapes of gemstones. “We wanted to focus solely on the shapes, colours and textures – without any patterns,” notes Tanja Vibe and Petra Olsson Gendt, Founders and Partners at ATWTP. “For us, a rug brings all the elements of a room together in harmony, creating a feeling of closeness.” The result is a compelling sense of cohesion. Especially when you arrange all the rugs together as a cluster of gemstones. The rugs have a subtle shimmer to the surface to echo the qualities of a gemstone.
ATWTP is a danish-swedish graphic designstudio based in Copenhagen. Founded in 2004 by Tanja Vibe and Petra Olsson Gendt. We work conceptually with visual communication in small and large scale. Elin Kinning joined ATWTP in 2006 and Matilde Rasmussen in 2008.