<p>Honest Design, true to materials and it’s process. Tom Fereday develops products based on the principle of honest design, conveying a design process which celebrate the materials and manufacture behind furniture and products. By using the materials and environment as a positive design constraint we guide intelligent and thoughtful design outcomes which connect with people through natural materials, tactile forms and unique design.</p> <p>Tom Fereday strives to create enduring designs which are meaningful to people and their environment. Born in Australia, Tom Fereday grew up in England studying at the Wimbledon School of Art before moving to Sydney to complete an honours in Industrial Design at the University of Technology Sydney. Working across europe and Australia Tom Fereday went onto found his sole practice in 2012.</p>