Enzo Mari was born in 1932 in Novara. Since the time of his studies at the “Accademia delle Belle Arti” in Milan, he had an intensive artistic activity, with personal and collective exhibitions in various museums of contemporary arts. In 1963 he became the coordinator of the italian group “Nuove Tendenze” (New Trends), caring in 1965 the exhibition of optical kinetic, and program-art for the “Biennale” of Zagreb . He took part of various editions of the “Biennale” of Venice and the “Triennale” of Milan. In the same period he started his activity as designer, at the beginning with personal research, later in collaboration with various companies in graphic and editorial areas and in the sector of industrial products and the organisation of exhibitions. Characteristic of his complete work, which is presenting one of the most popular of the Italian Design, is the continuous research and experimentation of new shapes and signifies of products, even being contrast with the traditional mould of Industrial Design. In 1971 Enzo Mari was participating on a critical speech at the exhibition “Italy: The New Domestic Landscape” at the MOMA in New York.