Designer duo Kranen/Gille initially created the base clock because they believe every designer needs a timepiece in their portfolio, even though they agree with LEFF amsterdam that nobody really needs a clock.
The design of the base clock was inspired by a visual language the designers developed by gathering industrial production archetypes.
They took industrially determined shapes and details, and used these characteristics to create a new shape.
Since the shape is unique, yet recognizable, the design is open to interpretation. Everyone sees something else, which, to Kranen/Gille, is the definition of a good design. The base clock is handmade by Cor Unum, a ceramic art centre based in the Netherlands.
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Japanese quartz movement