XO. An old cognac ? "Kisses and hugs"? No. Look again. Don't try to apply a known pattern. It's a croos and circle. If you like rebus, you can even read it "Cross the line". See ? Now it's obvious. That's what design is all about a new look on things. Putting together forms that do not seem to go along naturally and see that, in fact they do. Like a cross and circle. Simple, graphic - And yet unexpected.
The fact that the Dutch word ‘lef ’
is derived from the Hebrew word for heart and their studio
is located in the heart of amsterdam was not the only reason why brothers Arno and Dennis
Ruijzenaars and designer Erwin Termaat named their brand LEFF amsterdam.
More important to them was that the Dutch meaning of this word stands for doing something
that others don’t dare to do, like pushing boundaries and going against the grain. Because who
in the world would start making clocks these days, while time is all around us?Arno: “Well, we would. Because we think clocks are amazing products; they are technical
instruments and can be art pieces at the same time. But most of all, because nobody really
needs a clock. This challenges us even more to create something beautiful that everyone wants
Magis Me Too
In 2004, „Me Too“ was launched. „Me Too” is a collection of objects and furniture for children between two and six years.
The renowned, Italian design manufacturer Magis was able to engage several famous designers like Björn Dahlström, Eero Aarnio, Marcel Wanders or Enzo Mari.
The range of products offers a diverse program: furniture, accessory, toys and even children’ clothes. All products are robust, sturdy and do not set any borders for the creativity of the kids.
Children like to play, to influence creatively and to discover their surrounding and the world. Tables which they can design themselves, shelves which can always be changed or crannies for in- and outside are aiming at those desires of the kids.