XO. An old cognac ? "Kisses and hugs"? No. Look again. Don't try to apply a known pattern. It's a croos and circle. If you like rebus, you can even read it "Cross the line". See ? Now it's obvious. That's what design is all about a new look on things. Putting together forms that do not seem to go along naturally and see that, in fact they do. Like a cross and circle. Simple, graphic - And yet unexpected.
Friends Olav van Lede and Boudewijn Roest founded JOKJOR in 2013. Their work spots and private life were definitely not across the street from one another, but every time they bumped into each other at trade fairs or other events, the day would end with drinks,
brainstorming about life, each other’s design ideas and art & design in general.
Olav worked in architecture & design publishing and in interior design, and Boudewijn worked in design, and art direction.
These fields merged to create a company focused on practical and well-thought aesthetic design.
Since the year of its founding in 2002, Slide has been a leading company of outdoor and indoor decoration, lighting design for contract, events and residential areas. Its success is due to its founder, Giò Colonna Romano: his fancy fantasy matches perfectly with his thirty-year know-how in the processing of plastic resins. As a demiurge, Slide creates colourful design objects: starting from a humble material as polyethylene, Slide elevates it to refine high quality design and elegant art objects. The present and the future of Slide is the constantly research for innovation. Slide is always looking for new materials, as the introduction of soft and rigid polyurethane, and it is looking for new shapes, thanks to the collaboration with some of the most famous designers of the world, as Alessandro Mendini, Paola Navone, Stefano Giovannoni, Marcel Wanders, Karim Rashid and Marc Sadler. The first success was the production of luminous bar furniture, which can be the protagonists of unforgettable events and contract that do not want to be unnoticed. Slide constantly grows up in different products and sectors: we acquire and develop the Design of Love collection, we create rental service of furniture, and we look for beauty, with the Slide Art branch. Between artisanship and innovation.