XO. An old cognac ? "Kisses and hugs"? No. Look again. Don't try to apply a known pattern. It's a croos and circle. If you like rebus, you can even read it "Cross the line". See ? Now it's obvious. That's what design is all about a new look on things. Putting together forms that do not seem to go along naturally and see that, in fact they do. Like a cross and circle. Simple, graphic - And yet unexpected.
Friends Olav van Lede and Boudewijn Roest founded JOKJOR in 2013. Their work spots and private life were definitely not across the street from one another, but every time they bumped into each other at trade fairs or other events, the day would end with drinks,
brainstorming about life, each other’s design ideas and art & design in general.
Olav worked in architecture & design publishing and in interior design, and Boudewijn worked in design, and art direction.
These fields merged to create a company focused on practical and well-thought aesthetic design.
The Northern brand was born in the studios of Northern Lighting, where a team of creatives has been illuminating lives for the past twelve years. We combine beauty with functionality, and prefer natural materials and genuine craftsmanship. Furniture and interior accessories are a natural fit for what we do, enabling us to express our characteristic style in a whole new scale.
Northern’s debut collection is simplicity at its best, spelled out in streamlined designs that are fun to combine and easy to clash and contrast. Smoked wood, twilight colours and strong silhouettes create subdued moods, while subtle geometries and classic sensibilities add an elegant touch. We see the interior as a flexible, creative space, and make multifunctional products that are unified in style, as well as in spirit.