XO. An old cognac ? "Kisses and hugs"? No. Look again. Don't try to apply a known pattern. It's a croos and circle. If you like rebus, you can even read it "Cross the line". See ? Now it's obvious. That's what design is all about a new look on things. Putting together forms that do not seem to go along naturally and see that, in fact they do. Like a cross and circle. Simple, graphic - And yet unexpected.
Friends Olav van Lede and Boudewijn Roest founded JOKJOR in 2013. Their work spots and private life were definitely not across the street from one another, but every time they bumped into each other at trade fairs or other events, the day would end with drinks,
brainstorming about life, each other’s design ideas and art & design in general.
Olav worked in architecture & design publishing and in interior design, and Boudewijn worked in design, and art direction.
These fields merged to create a company focused on practical and well-thought aesthetic design.
For every one of the million of products we use to improve the quality of our lives, there are associated
environmental, ethical and social consequences. While some products have a small environmental bearing,
others consume finite resources in vast quantities and are produced under conditions of labor abuse and
environmental damage. As mature consumer societies are increasingly dominated by (physical) abundance;
by saturation; by experiences; by virtual worlds; by individualism; by feelings of guilt and concern about the
side-effects of unbridled consumption, status is to be had in many more ways than leading a somewhat dated
lifestyle centered on hoarding as many branded luxury goods as possible. Mater - latin for mother - is a Danish
design brand and recognized and applauded as global pioneer in creating sustainable, eco-conscious, socially