XO. An old cognac ? "Kisses and hugs"? No. Look again. Don't try to apply a known pattern. It's a croos and circle. If you like rebus, you can even read it "Cross the line". See ? Now it's obvious. That's what design is all about a new look on things. Putting together forms that do not seem to go along naturally and see that, in fact they do. Like a cross and circle. Simple, graphic - And yet unexpected.
Jacob Jensen Watches
Industrial designer Jacob Jensen founded his studio in 1958 and over the following decades developed the form language that changed our view of how Hi-Fi systems, telephones, watches and many other products can look. The contribution made him one of the most recognized designers with a vast number of prizes and exhibitions, including a solo exhibition at the Museum of Modern Art (MoMA) in New York.
ENEA was founded in 1984 with its first participation in the FIM Trade Fair in Valencia (Spain), and showed a clear vocation to offer a modern design product that would be ideal for all kind of areas (private interiors; offices; hotels and restaurants; auditoriums, conference halls...).
In order to preserve Kralj's most important pieces of art and show the world the eternity of his great designs the production of this legendary furniture from 50s and 60s was revived under the brand Rex Kralj. To honor Niko Kralj's significant work and life book Design for All, All for Design was published.
The brand ZEE started in 2012.
Peter who was (and still is) an agent for different design accessory brands for the BELUX market wanted to create a design product from a to z.
But everything is already (re-) designed and this makes a new product difficult to stand out.
Finally he saw the light in garden accessories, more specific a garden hose reel.
ZEE means SEA in Dutch, so “mirtoon” a sea in the Mediterranean was chosen as the first product name. It received the “Herman Van De Velde label” with its launch.
In 2014 Luc, who is an agent and distributor of design accessories and furniture for the Benelux joined to build the brand ZEE.
He is the sales and marketing force and makes the brand known the world around.
Zee stands for fun, affordable and surprising design for the garden.