XO. An old cognac ? "Kisses and hugs"? No. Look again. Don't try to apply a known pattern. It's a croos and circle. If you like rebus, you can even read it "Cross the line". See ? Now it's obvious. That's what design is all about a new look on things. Putting together forms that do not seem to go along naturally and see that, in fact they do. Like a cross and circle. Simple, graphic - And yet unexpected.
Jacob Jensen Watches
Industrial designer Jacob Jensen founded his studio in 1958 and over the following decades developed the form language that changed our view of how Hi-Fi systems, telephones, watches and many other products can look. The contribution made him one of the most recognized designers with a vast number of prizes and exhibitions, including a solo exhibition at the Museum of Modern Art (MoMA) in New York.
ENEA was founded in 1984 with its first participation in the FIM Trade Fair in Valencia (Spain), and showed a clear vocation to offer a modern design product that would be ideal for all kind of areas (private interiors; offices; hotels and restaurants; auditoriums, conference halls...).
In order to preserve Kralj's most important pieces of art and show the world the eternity of his great designs the production of this legendary furniture from 50s and 60s was revived under the brand Rex Kralj. To honor Niko Kralj's significant work and life book Design for All, All for Design was published.
The moulds had been scrapped: all that remained were the drawings or, at the most, some reject pieces.
But since these were products like Joe Colombo’s Multichair or Rodolfo Bonetto’s 4/4, we couldn’t accept their loss. And so, B-LINE’s beginnings were dictated more by a gut feeling than a rational calculation: we wanted to restore splendour to objects that, because they were ingeniously simple and aesthetically interesting, were intrinsically precious.
This was all happening in 1999.
From then on, our ambitions regarding good designing came to fruition in the form of international collaborations and, besides the several items we consider heritage (see the item Boby), we manufacture furnishing products for the home, office and contract. The materials we use are plastic, steel, fabric and wood and we are extremely flexible where the technologies to be deployed are concerned.
In this quest of ours for the perfect combination between versatility, originality and functionality, we involved both the creative genius of Karim Rashid as well as the Zen essentiality of Kazuhide Takahama or perhaps the inspiration of a newcomer at his debut: what absolutely counts for us is the quality of the design. Having singled that out, B-LINE’s team and the designers work hand in hand through to the selection of materials, covering all technical aspects, to turn out products entirely made in Italy.