XO. An old cognac ? "Kisses and hugs"? No. Look again. Don't try to apply a known pattern. It's a croos and circle. If you like rebus, you can even read it "Cross the line". See ? Now it's obvious. That's what design is all about a new look on things. Putting together forms that do not seem to go along naturally and see that, in fact they do. Like a cross and circle. Simple, graphic - And yet unexpected.
At Gubi, we're on a continual quest. A journey. Fuelled by our passion to discover overlooked icons from the past and future icons in the making, we've made a distinctive name for ourselves in the international design arena as a dynamic design force to be reckoned with.
We see ourselves as treasure hunters, where curiosity, courage and intuition are key components for our success. Design is all about discovering gems and following your instincts. It involves travelling, searching and finding long-lost remnants from the past as well as contemporary, cutting-edge designs from new artists on the horizon.
The result is an eclectic, intercontinental collection that blurs the lines between the past and the future. An extensive assortment of extremely aesthetic, thought-provoking designs characterised by simple, arresting shapes, original materials and innovative techniques which defy time and space. Imbued with a beauty that resonates with design aficionados, architects and designers all around the world.