A beautiful smoke alarm has no need to be hidden out of sight on the ceiling. A subtle yet stylish piece can be as good in attracting admiring eyes as the design sofa in your living room. At Jalo Helsinki they wan people to fall in love with their smoke alarm and let this essential everyday object find its way into as many homes as possible.
QEEBOO: IL DOLCE STIL NOVO
During the 14th century, a small group of young poets from Florence (Guido Cavalcanti, Guido Guinizzelli, Lapo Gianni, Dante Alighieri, Cino da Pistoia) were the first to stop the Middle Age with its dogmatic and useless theologies in order to talk about Love, about Women (which may have never even existed, just like Petrarca’s Laura), about their diversity from the Byzantines, becoming witnesses of a generation without a clear destiny… By inventing the Women, they also invented the New Men.
Dante, the Father, coined for them this magical name, which changed not only poetry but also the history of the world… As a matter of fact, all great things always come from little ones, apparently useless and redundant; from a title and sometimes by chance.
The Dolce Stil Novo of Design is founded on a figurative and narrative matrix, completely different from the one of the commercial markets, but maybe even more invasive than that, herald of a new feminine and masculine sensitivity: less testosterone, more irony, more simplicity. An innocent Design and therefore braver.