Moooi was founded in 2001 by Marcel Wanders and Casper Vissers and is named after their native Dutch word for beautiful – the third ‘o’ in the brand name stands for an extra value in terms of beauty & uniqueness.
In addition to Marcel Wanders’ designs, the Moooi portfolio contains a range of work from other nationally and internationally recognized designers. The collections style is exclusive, daring, playful, exquisite and based on the belief that design is a question of love. Moooi takes pride in producing timeless objects of beauty which posses the uniqueness and character of antiques combined with the freshness of modern times.
With this unique and iconic mix of lighting, furniture and accessories, which outlast everyday interiors, Moooi creates interior environments decorated with an inspiring variety of patterns and colours to embrace any kind of space.
The story begins in Trieste, Italy, the Adriatic port town where coffee first entered Europe, and where in 1933, company founder Francesco Illy developed the modern espresso machine. The story is still being written today by President and CEO Andrea Illy, representing a third generation of illy family leadership.
QEEBOO: IL DOLCE STIL NOVO
During the 14th century, a small group of young poets from Florence (Guido Cavalcanti, Guido Guinizzelli, Lapo Gianni, Dante Alighieri, Cino da Pistoia) were the first to stop the Middle Age with its dogmatic and useless theologies in order to talk about Love, about Women (which may have never even existed, just like Petrarca’s Laura), about their diversity from the Byzantines, becoming witnesses of a generation without a clear destiny… By inventing the Women, they also invented the New Men.
Dante, the Father, coined for them this magical name, which changed not only poetry but also the history of the world… As a matter of fact, all great things always come from little ones, apparently useless and redundant; from a title and sometimes by chance.
The Dolce Stil Novo of Design is founded on a figurative and narrative matrix, completely different from the one of the commercial markets, but maybe even more invasive than that, herald of a new feminine and masculine sensitivity: less testosterone, more irony, more simplicity. An innocent Design and therefore braver.