A line of Mondaine watches is heavily influenced by classical Swiss railway clocks, called the Official Swiss Railways Watch/SBB, to a design licensed from the Swiss Federal Railways since 1986. This design, by Hans Hilfiker, originated in 1944.
The original movement was unlike other watches and unique because of the following fact: By spreading 58 seconds over the 360 degrees (rather than the usual 60 seconds), the second hand comes to a complete stop at the 12 numeral for two seconds, giving the illusion that time has stopped. Then, the minute hand advances one step and the second hand starts a new cycle. However the company stopped making models with this mechanism around 2001. In 2013, a redesigned model was launched under the name stop2go. In keeping with how the movement itself works, the crown is shaped like a rocker switch that you flip back and forth instead of winding. This element is as practical as it is distinctive.
The legend lives on. Success stories are stories about tradition and progress. A fact that is demonstrated by the recent success achieved by the young Sitting Bull brand that has been built on the more than 100 years of experience that Flötotto company is able to look back on. Clear evidence of an obvious commitment to remain open to new ideas.
For every one of the million of products we use to improve the quality of our lives, there are associated
environmental, ethical and social consequences. While some products have a small environmental bearing,
others consume finite resources in vast quantities and are produced under conditions of labor abuse and
environmental damage. As mature consumer societies are increasingly dominated by (physical) abundance;
by saturation; by experiences; by virtual worlds; by individualism; by feelings of guilt and concern about the
side-effects of unbridled consumption, status is to be had in many more ways than leading a somewhat dated
lifestyle centered on hoarding as many branded luxury goods as possible. Mater - latin for mother - is a Danish
design brand and recognized and applauded as global pioneer in creating sustainable, eco-conscious, socially