In 1976, Eugenio Perazza founded the company Magis with its headquarter in Motto di Livenza, close to Venice. Magis understands it-self as a kind of production company where the differences in languages and styles of the international designers are emphasized and the determining factor for the products.
Successful products of the company are next to the famous bar stool Al Bombo by Stefano Giovannoni (1997), the bottle shelf Bottle (1994), the chair and arm chair Air (2003) by Jasper Morissonor, the Chair One (2003) by Konstantin Grcic the folding table and chair Aida by Richard Sapper (2002), just to mention a few.
Driade was born in '68, some decades ago, in the same period as the trends that would have characterized the twentieth century: both the rigor of geometric and rational design and , on the other hand, the recovery of pop art and its influence on pop and radical design. Today, the "design landscape" is quite different, permeated as it is by the globalization and all- embracing digitization.
To understand Driade, you should visit its headquarters in Fossadello, near Piacenza.
I had been there often in the past but, I haven't come back for a long time. Seeing it again helped me to understand what it might be an "aesthetic laboratory" (as Driade likes to define itself) in these early twenty-first century. It would be useful to organize your path along the central hallway which goes through the building, a clear and rigorous sign, an architectural promenade on which offices and rooms, elegantly furnished, overlook. At the end of the walk you'll find a large room marked by high photographic panels representing the park of Würzburg castle, in Germany: a winter garden nestled in an endless time.
ArcheToys is of a collection of metal model cars, which are designed and produced by the industrial designer Floris Hovers. The idea developed from a design commission which Floris has put upon himself in order to find the answer to an important question keeping him occupied: Why do grown-ups still have the desire to play with toys?