Born in Bergamo, Laura graduated in Art and Communication from DAMS in
She began her career working in the field of contemporary dance, looking
after the artistic coordination, costumes and scenery; afterwards she
became a researcher at the Domus Academy.
Laura has been the head of the Alessi Study Center (“CSA”) since 1990,
acting as meta-project designer and art director. She brought to Alessi
the semiological intuition and training she’d acquired from semiologists
Eco and Fabbri.
With Laura, Alessi introduced disciplines such as anthropology and
semiotics that were, up until then, entirely foreign to its operations,
and began the difficult process of extricating itself from the rhetorical
swamp in which certain schools of Italian design had become accustomed
The meta-projects she has been involved in for the CSA include the “Family
Follow Fiction” collection, the “Creole Memory Container” project and
the “Biological” project (leading to the creation of many objects now
included in the design collections at the MOMA in New York, the Groninger
Museum in Groningen, the MAK in Frankfurt, the Museu d’Arts Decoratives
de Barcelona and the Museum Fur Gestaltung in Zurich).
Since 2000 the CSA no longer exists as a physical entity, its identity
having transmogrified into a freer, more virtual realm of design research
and contact with the world of emerging international design, run by Laura
Polinoro as an independent consultant.
Afterwards she set up the Laura Polinoro Workshop, where she organizes
workshops with numerous designers, working on a large variety of briefs
for different types of businesses, with innovative product design as
its goal. The projects that are then put into production are identified
by the initials “LPWK”.
Laura regularly meets with the company’s representatives to focus on
strategy and positioning. They brainstorm on where the company is and
where it wants to go. Carefully listening to the company’s needs, she
then creates a meta-project to develop a new product line and enables
the company to explore new horizons and ideas