The fact that the Dutch word ‘lef ’
is derived from the Hebrew word for heart and their studio
is located in the heart of amsterdam was not the only reason why brothers Arno and Dennis
Ruijzenaars and designer Erwin Termaat named their brand LEFF amsterdam.
More important to them was that the Dutch meaning of this word stands for doing something
that others don’t dare to do, like pushing boundaries and going against the grain. Because who
in the world would start making clocks these days, while time is all around us?Arno: “Well, we would. Because we think clocks are amazing products; they are technical
instruments and can be art pieces at the same time. But most of all, because nobody really
needs a clock. This challenges us even more to create something beautiful that everyone wants
Tonone is founded in 2013 by Anton de Groof and is based in The Netherlands. The Tonone design team works together with local craftsman to produce their products. Each step in the process of designing and producing is done with care and an eye for each detail. Tonone stands for bold, functional and no-nonsense products with an industrial character. The design team’s vision is that traditional craft tools and mechanics can be a visual, as well as a functional basis for innovative product design.