Leff Amsterdam

The fact that the Dutch word ‘lef ’ is derived from the Hebrew word for heart and their studio is located in the heart of amsterdam was not the only reason why brothers Arno and Dennis Ruijzenaars and designer Erwin Termaat named their brand LEFF amsterdam. More important to them was that the Dutch meaning of this word stands for doing something that others don’t dare to do, like pushing boundaries and going against the grain. Because who in the world would start making clocks these days, while time is all around us?Arno: “Well, we would. Because we think clocks are amazing products; they are technical instruments and can be art pieces at the same time. But most of all, because nobody really needs a clock. This challenges us even more to create something beautiful that everyone wants to have.

Plumen

Launched in 2010, the Plumen family has expanded to include two designs of energy efficient light bulb and five colours of Drop Cap Pendant Sets. The Plumen 001 was awarded the Brit Insurance Design of the Year by the Design Museum in London and the prestigious Black Pencil at the D&AD awards in 2011. It is included in the permanent collections of MoMA, the Victoria & Albert Museum, the Smithosonian Cooper-Hewitt Collection, The Art Institute of Chicago and the Design Museum in Helsinki.

Frama

Frama is located in central Copenhagen in the historic and protected neighborhood of Nyboder. Former home of the St. Pauls Pharmacy established in the 1800s, the building still has it’s original woodwork and architectural elements. The synergy between the past and present elements of the space is a direct link to how Frama defines their main interest within the creative field as a dialogue between two opposite poles; classical and contemporary approach - between digital and analogue production. The philosophy of the following sentence is the common spirit and essence of the Frama brand.“Without a start there is no beginning” The objects strive to become part of the next generation of design companies.

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