The fact that the Dutch word ‘lef ’
is derived from the Hebrew word for heart and their studio
is located in the heart of amsterdam was not the only reason why brothers Arno and Dennis
Ruijzenaars and designer Erwin Termaat named their brand LEFF amsterdam.
More important to them was that the Dutch meaning of this word stands for doing something
that others don’t dare to do, like pushing boundaries and going against the grain. Because who
in the world would start making clocks these days, while time is all around us?Arno: “Well, we would. Because we think clocks are amazing products; they are technical
instruments and can be art pieces at the same time. But most of all, because nobody really
needs a clock. This challenges us even more to create something beautiful that everyone wants
Ondarreta is a family business that has been working in the field of design and manufacture of tables, chairs and stools for both the home and contract since it was founded in 1977.
The name DAQI is taken from a Chinese saying and means to take time to become great and mature, to emphasize that the best things in life require more dedication. This philosophy is aligned to our belief that design is not made up out of thin air, but rather comes from a process of repetitive experiments and revisions.
As designers, we hope to bring together traditional craft and modern technology to create beautiful things and elevate user experiences as well as their lifestyles.
DAQI CONCEPT INC., was founded in July, 2015 by a team of product designers and the DAQI CONCEPT lifestyle and home product brand was introduced in the same year.