The fact that the Dutch word ‘lef ’
is derived from the Hebrew word for heart and their studio
is located in the heart of amsterdam was not the only reason why brothers Arno and Dennis
Ruijzenaars and designer Erwin Termaat named their brand LEFF amsterdam.
More important to them was that the Dutch meaning of this word stands for doing something
that others don’t dare to do, like pushing boundaries and going against the grain. Because who
in the world would start making clocks these days, while time is all around us?Arno: “Well, we would. Because we think clocks are amazing products; they are technical
instruments and can be art pieces at the same time. But most of all, because nobody really
needs a clock. This challenges us even more to create something beautiful that everyone wants
KREAFUNK started as an idea between two friends. An idea that simple design and functionality can be implemented into all product designs.
With the basic idea of design and functionality the first product aSHELF came to life. Combining the simplicity of the design, and the functionality of the musicplayer, aSHELF is a product most people find interesting. All ages and both sexes.
In the future all products by KREAFUNK, will be designed with this basic idea in mind.