The fact that the Dutch word ‘lef ’
is derived from the Hebrew word for heart and their studio
is located in the heart of amsterdam was not the only reason why brothers Arno and Dennis
Ruijzenaars and designer Erwin Termaat named their brand LEFF amsterdam.
More important to them was that the Dutch meaning of this word stands for doing something
that others don’t dare to do, like pushing boundaries and going against the grain. Because who
in the world would start making clocks these days, while time is all around us?Arno: “Well, we would. Because we think clocks are amazing products; they are technical
instruments and can be art pieces at the same time. But most of all, because nobody really
needs a clock. This challenges us even more to create something beautiful that everyone wants
QEEBOO: IL DOLCE STIL NOVO
During the 14th century, a small group of young poets from Florence (Guido Cavalcanti, Guido Guinizzelli, Lapo Gianni, Dante Alighieri, Cino da Pistoia) were the first to stop the Middle Age with its dogmatic and useless theologies in order to talk about Love, about Women (which may have never even existed, just like Petrarca’s Laura), about their diversity from the Byzantines, becoming witnesses of a generation without a clear destiny… By inventing the Women, they also invented the New Men.
Dante, the Father, coined for them this magical name, which changed not only poetry but also the history of the world… As a matter of fact, all great things always come from little ones, apparently useless and redundant; from a title and sometimes by chance.
The Dolce Stil Novo of Design is founded on a figurative and narrative matrix, completely different from the one of the commercial markets, but maybe even more invasive than that, herald of a new feminine and masculine sensitivity: less testosterone, more irony, more simplicity. An innocent Design and therefore braver.
Since the year of its founding in 2002, Slide has been a leading company of outdoor and indoor decoration, lighting design for contract, events and residential areas. Its success is due to its founder, Giò Colonna Romano: his fancy fantasy matches perfectly with his thirty-year know-how in the processing of plastic resins. As a demiurge, Slide creates colourful design objects: starting from a humble material as polyethylene, Slide elevates it to refine high quality design and elegant art objects. The present and the future of Slide is the constantly research for innovation. Slide is always looking for new materials, as the introduction of soft and rigid polyurethane, and it is looking for new shapes, thanks to the collaboration with some of the most famous designers of the world, as Alessandro Mendini, Paola Navone, Stefano Giovannoni, Marcel Wanders, Karim Rashid and Marc Sadler. The first success was the production of luminous bar furniture, which can be the protagonists of unforgettable events and contract that do not want to be unnoticed. Slide constantly grows up in different products and sectors: we acquire and develop the Design of Love collection, we create rental service of furniture, and we look for beauty, with the Slide Art branch. Between artisanship and innovation.