The fact that the Dutch word ‘lef ’
is derived from the Hebrew word for heart and their studio
is located in the heart of amsterdam was not the only reason why brothers Arno and Dennis
Ruijzenaars and designer Erwin Termaat named their brand LEFF amsterdam.
More important to them was that the Dutch meaning of this word stands for doing something
that others don’t dare to do, like pushing boundaries and going against the grain. Because who
in the world would start making clocks these days, while time is all around us?Arno: “Well, we would. Because we think clocks are amazing products; they are technical
instruments and can be art pieces at the same time. But most of all, because nobody really
needs a clock. This challenges us even more to create something beautiful that everyone wants
Axis71 is a lighting manufacturer situated in Hoegaarden, Belgium.
The company is quite literally illuminating: their newest collection of design lighting will indeed provide the consumer with a clearer view.
Be it eye-catching lights made from bamboo or hand woven sisal pillows, the designers of Ay illuminate always work with what they find in nature and cultures around the world. In close cooperation with artisans in Asia and Africa they explore the natural materials and traditional skills at hand. This results in contemporary, organically shaped designs, created by local techniques in natural materials.
Jacob Jensen Watches
Industrial designer Jacob Jensen founded his studio in 1958 and over the following decades developed the form language that changed our view of how Hi-Fi systems, telephones, watches and many other products can look. The contribution made him one of the most recognized designers with a vast number of prizes and exhibitions, including a solo exhibition at the Museum of Modern Art (MoMA) in New York.