The fact that the Dutch word ‘lef ’
is derived from the Hebrew word for heart and their studio
is located in the heart of amsterdam was not the only reason why brothers Arno and Dennis
Ruijzenaars and designer Erwin Termaat named their brand LEFF amsterdam.
More important to them was that the Dutch meaning of this word stands for doing something
that others don’t dare to do, like pushing boundaries and going against the grain. Because who
in the world would start making clocks these days, while time is all around us?Arno: “Well, we would. Because we think clocks are amazing products; they are technical
instruments and can be art pieces at the same time. But most of all, because nobody really
needs a clock. This challenges us even more to create something beautiful that everyone wants
a.b.art Swiss Made is a watch brand for women and men who prefer un ostentatious design. a.b.art is different. a.b.art is authentic. We’re not about glitter and glamour but much rather about sophisticated beauty, low-key shapes and materials as well as high Swiss quality. a.b.art is an expression of the passion and care with which watches are being produced in this Swiss company day in and day out.
a.b.art – authentic and basic art.