Friends Olav van Lede and Boudewijn Roest founded JOKJOR in 2013. Their work spots and private life were definitely not across the street from one another, but every time they bumped into each other at trade fairs or other events, the day would end with drinks,
brainstorming about life, each other’s design ideas and art & design in general.
Olav worked in architecture & design publishing and in interior design, and Boudewijn worked in design, and art direction.
These fields merged to create a company focused on practical and well-thought aesthetic design.
Believing that “art prevails over design,” Pablo Pallucco founded his company in 1982 in Treviso, Italy. It evolved into a design-driven company and, in the 1980s, took over production of Mariano Fortuny’s iconic 1921 lamp, a piece that has been likened to sculpture.