Friends Olav van Lede and Boudewijn Roest founded JOKJOR in 2013. Their work spots and private life were definitely not across the street from one another, but every time they bumped into each other at trade fairs or other events, the day would end with drinks,
brainstorming about life, each other’s design ideas and art & design in general.
Olav worked in architecture & design publishing and in interior design, and Boudewijn worked in design, and art direction.
These fields merged to create a company focused on practical and well-thought aesthetic design.
In 1996, Carine Jannin who was then just twenty four years old, decided to create her own publishing house specialized in the design of objects. Her singular and strategic choices, free from all archetypes, allot a central position to the independence of creation. Together with Rachel and Benoît Convers, the established designers of the label, they combine a family trio, precursors in author design. Based on audacious concepts such as the “ made in France ” and objects with dual interpretations, this publishing house blossoms independently and cultivates its differences on the fringe of insidious standardization. The Ibride creations can be recognized at a glance: their references to the animal kingdom, their destructured archetypal shapes, and the graphic stamp of their museum like style, make up their territory of distinction.