Friends Olav van Lede and Boudewijn Roest founded JOKJOR in 2013. Their work spots and private life were definitely not across the street from one another, but every time they bumped into each other at trade fairs or other events, the day would end with drinks,
brainstorming about life, each other’s design ideas and art & design in general.
Olav worked in architecture & design publishing and in interior design, and Boudewijn worked in design, and art direction.
These fields merged to create a company focused on practical and well-thought aesthetic design.
Beija Flor is a lifestyle brand established by Designer Maya Kounievsky in 2007 and now sales in over 30 countries around the world.
Based in Northern Israel, the company designs and manufactures unique home products that combine authentic art with home practicality.
The designs pay homage to cultures around the world that have crafted beautiful arts from natural materials.
At the heart of Beija Flor is the belief that every person is a designer and we should encourage and provide the tools for creative spaces and internal expressions.
Beija Flor means “The Kisser of flowers” – The hummingbird in Portuguese. Beija Flor products kiss the space they are in.