A beautiful smoke alarm has no need to be hidden out of sight on the ceiling. A subtle yet stylish piece can be as good in attracting admiring eyes as the design sofa in your living room. At Jalo Helsinki they wan people to fall in love with their smoke alarm and let this essential everyday object find its way into as many homes as possible.
Frama is located in central Copenhagen in the historic and protected neighborhood of Nyboder. Former home of the St. Pauls Pharmacy established in the 1800s, the building still has it’s original woodwork and architectural elements.
The synergy between the past and present elements of the space is a direct link to how Frama defines their main interest within the creative field as a dialogue between two opposite poles; classical and contemporary approach - between digital and analogue production.
The philosophy of the following sentence is the common spirit and essence of the Frama brand.“Without a start there is no beginning”
The objects strive to become part of the next generation of design companies.
Friends Olav van Lede and Boudewijn Roest founded JOKJOR in 2013. Their work spots and private life were definitely not across the street from one another, but every time they bumped into each other at trade fairs or other events, the day would end with drinks,
brainstorming about life, each other’s design ideas and art & design in general.
Olav worked in architecture & design publishing and in interior design, and Boudewijn worked in design, and art direction.
These fields merged to create a company focused on practical and well-thought aesthetic design.