Industrial designer Jacob Jensen founded his studio in 1958 and over the following decades developed the form language that changed our view of how Hi-Fi systems, telephones, watches and many other products can look. The contribution made him one of the most recognised designers with a vast number of prizes and exhibitions, including a solo exhibition at the Museum of Modern Art (MoMA) in New York.
a.b.art Swiss Made is a watch brand for women and men who prefer un ostentatious design. a.b.art is different. a.b.art is authentic. We’re not about glitter and glamour but much rather about sophisticated beauty, low-key shapes and materials as well as high Swiss quality. a.b.art is an expression of the passion and care with which watches are being produced in this Swiss company day in and day out.
a.b.art – authentic and basic art.