The story begins in Trieste, Italy, the Adriatic port town where coffee first entered Europe, and where in 1933, company founder Francesco Illy developed the modern espresso machine. The story is still being written today by President and CEO Andrea Illy, representing a third generation of illy family leadership.
For every one of the million of products we use to improve the quality of our lives, there are associated
environmental, ethical and social consequences. While some products have a small environmental bearing,
others consume finite resources in vast quantities and are produced under conditions of labor abuse and
environmental damage. As mature consumer societies are increasingly dominated by (physical) abundance;
by saturation; by experiences; by virtual worlds; by individualism; by feelings of guilt and concern about the
side-effects of unbridled consumption, status is to be had in many more ways than leading a somewhat dated
lifestyle centered on hoarding as many branded luxury goods as possible. Mater - latin for mother - is a Danish
design brand and recognized and applauded as global pioneer in creating sustainable, eco-conscious, socially
Droog is a conceptual design company.
We focus on matters that affect society
and its people. The process is key.
Our work is anti-disciplinary. And the outcome
can be anything that contributes to society.