The story begins in Trieste, Italy, the Adriatic port town where coffee first entered Europe, and where in 1933, company founder Francesco Illy developed the modern espresso machine. The story is still being written today by President and CEO Andrea Illy, representing a third generation of illy family leadership.
The fact that the Dutch word ‘lef ’
is derived from the Hebrew word for heart and their studio
is located in the heart of amsterdam was not the only reason why brothers Arno and Dennis
Ruijzenaars and designer Erwin Termaat named their brand LEFF amsterdam.
More important to them was that the Dutch meaning of this word stands for doing something
that others don’t dare to do, like pushing boundaries and going against the grain. Because who
in the world would start making clocks these days, while time is all around us?Arno: “Well, we would. Because we think clocks are amazing products; they are technical
instruments and can be art pieces at the same time. But most of all, because nobody really
needs a clock. This challenges us even more to create something beautiful that everyone wants
Launched in 2010, the Plumen family has expanded to include two designs of energy efficient light bulb and five colours of Drop Cap Pendant Sets.
The Plumen 001 was awarded the Brit Insurance Design of the Year by the Design Museum in London and the prestigious Black Pencil at the D&AD awards in 2011. It is included in the permanent collections of MoMA, the Victoria & Albert Museum, the Smithosonian Cooper-Hewitt Collection, The Art Institute of Chicago and the Design Museum in Helsinki.