The belief of Essey, that function should be representative of natural form, is at the very core of the company and is at the heart of its design philosophy - Symbolic Functionalism. We design functional and beautiful products for everyday life, products that have soul and identity.
Magis Me Too
In 2004, „Me Too“ was launched. „Me Too” is a collection of objects and furniture for children between two and six years.
The renowned, Italian design manufacturer Magis was able to engage several famous designers like Björn Dahlström, Eero Aarnio, Marcel Wanders or Enzo Mari.
The range of products offers a diverse program: furniture, accessory, toys and even children’ clothes. All products are robust, sturdy and do not set any borders for the creativity of the kids.
Children like to play, to influence creatively and to discover their surrounding and the world. Tables which they can design themselves, shelves which can always be changed or crannies for in- and outside are aiming at those desires of the kids.
For every one of the million of products we use to improve the quality of our lives, there are associated
environmental, ethical and social consequences. While some products have a small environmental bearing,
others consume finite resources in vast quantities and are produced under conditions of labor abuse and
environmental damage. As mature consumer societies are increasingly dominated by (physical) abundance;
by saturation; by experiences; by virtual worlds; by individualism; by feelings of guilt and concern about the
side-effects of unbridled consumption, status is to be had in many more ways than leading a somewhat dated
lifestyle centered on hoarding as many branded luxury goods as possible. Mater - latin for mother - is a Danish
design brand and recognized and applauded as global pioneer in creating sustainable, eco-conscious, socially