Driade was born in '68, some decades ago, in the same period as the trends that would have characterized the twentieth century: both the rigor of geometric and rational design and , on the other hand, the recovery of pop art and its influence on pop and radical design. Today, the "design landscape" is quite different, permeated as it is by the globalization and all- embracing digitization.
To understand Driade, you should visit its headquarters in Fossadello, near Piacenza.
I had been there often in the past but, I haven't come back for a long time. Seeing it again helped me to understand what it might be an "aesthetic laboratory" (as Driade likes to define itself) in these early twenty-first century. It would be useful to organize your path along the central hallway which goes through the building, a clear and rigorous sign, an architectural promenade on which offices and rooms, elegantly furnished, overlook. At the end of the walk you'll find a large room marked by high photographic panels representing the park of Würzburg castle, in Germany: a winter garden nestled in an endless time.
Zieta's main goal is to deliver uniqueness and customization in design and constructions while keeping the production, transport and warehousing innovatively efficient.
This is how they imagine the future world: Light, durable structures of customized applications produced on demand out of one-of-a-kind parts, yet efficiently.
They use computer controlled production process. Customized pattern, customized form, customized function, one-of-a-kind product and outstanding precision are what we deliver.
You will find all of this philosophy reflected in our products. We research, we discover new possibilities, we play with forms and we deliver a beautiful, innovative, surprising outcome to people who love design and who care about the design development.
They believe their work is a valuable contribution to the world of design not only by the unique beauty of our forms but most of all by opening ultra-innovative opportunities of forming and new paths for the world of future.