Driade was born in '68, some decades ago, in the same period as the trends that would have characterized the twentieth century: both the rigor of geometric and rational design and , on the other hand, the recovery of pop art and its influence on pop and radical design. Today, the "design landscape" is quite different, permeated as it is by the globalization and all- embracing digitization.
To understand Driade, you should visit its headquarters in Fossadello, near Piacenza.
I had been there often in the past but, I haven't come back for a long time. Seeing it again helped me to understand what it might be an "aesthetic laboratory" (as Driade likes to define itself) in these early twenty-first century. It would be useful to organize your path along the central hallway which goes through the building, a clear and rigorous sign, an architectural promenade on which offices and rooms, elegantly furnished, overlook. At the end of the walk you'll find a large room marked by high photographic panels representing the park of Würzburg castle, in Germany: a winter garden nestled in an endless time.
Tonon is one of the best known international brands in the world of chairs and tables, reliable and synonymous for design and quality “made in Italy”. Characterizing features that come from the past: their origins date back to the Twenties, many years of careful and creative craftsmanship. After that came the industrialization of the Fifties with a remarkable production increase. The pleasure of”thinking and making” however never failed. Tonon today bases itself on research and experience, on cultural and marketing factors, on new materials and new technologies. All with a craftsman heart and an industrial mind, a combination ensuring a better life while seated, whether relaxing, working, or at the table.
PETITE FRITURE, design editor created in 2009, was born with the will to promote young talents, and to develop with them a collection of objects, lighting and small furniture that creates a vibration. The result are elegant and accessible objects that in a simple and uninhibited manner tell a story; objects that understand our daily life and invite us to savor it.