Driade was born in '68, some decades ago, in the same period as the trends that would have characterized the twentieth century: both the rigor of geometric and rational design and , on the other hand, the recovery of pop art and its influence on pop and radical design. Today, the "design landscape" is quite different, permeated as it is by the globalization and all- embracing digitization.
To understand Driade, you should visit its headquarters in Fossadello, near Piacenza.
I had been there often in the past but, I haven't come back for a long time. Seeing it again helped me to understand what it might be an "aesthetic laboratory" (as Driade likes to define itself) in these early twenty-first century. It would be useful to organize your path along the central hallway which goes through the building, a clear and rigorous sign, an architectural promenade on which offices and rooms, elegantly furnished, overlook. At the end of the walk you'll find a large room marked by high photographic panels representing the park of Würzburg castle, in Germany: a winter garden nestled in an endless time.
Since the year of its founding in 2002, Slide has been a leading company of outdoor and indoor decoration, lighting design for contract, events and residential areas. Its success is due to its founder, Giò Colonna Romano: his fancy fantasy matches perfectly with his thirty-year know-how in the processing of plastic resins. As a demiurge, Slide creates colourful design objects: starting from a humble material as polyethylene, Slide elevates it to refine high quality design and elegant art objects. The present and the future of Slide is the constantly research for innovation. Slide is always looking for new materials, as the introduction of soft and rigid polyurethane, and it is looking for new shapes, thanks to the collaboration with some of the most famous designers of the world, as Alessandro Mendini, Paola Navone, Stefano Giovannoni, Marcel Wanders, Karim Rashid and Marc Sadler. The first success was the production of luminous bar furniture, which can be the protagonists of unforgettable events and contract that do not want to be unnoticed. Slide constantly grows up in different products and sectors: we acquire and develop the Design of Love collection, we create rental service of furniture, and we look for beauty, with the Slide Art branch. Between artisanship and innovation.