Driade was born in '68, some decades ago, in the same period as the trends that would have characterized the twentieth century: both the rigor of geometric and rational design and , on the other hand, the recovery of pop art and its influence on pop and radical design. Today, the "design landscape" is quite different, permeated as it is by the globalization and all- embracing digitization.
To understand Driade, you should visit its headquarters in Fossadello, near Piacenza.
I had been there often in the past but, I haven't come back for a long time. Seeing it again helped me to understand what it might be an "aesthetic laboratory" (as Driade likes to define itself) in these early twenty-first century. It would be useful to organize your path along the central hallway which goes through the building, a clear and rigorous sign, an architectural promenade on which offices and rooms, elegantly furnished, overlook. At the end of the walk you'll find a large room marked by high photographic panels representing the park of Würzburg castle, in Germany: a winter garden nestled in an endless time.
PLYCOLLECTION is combining the experience and capabilities of Latvia’s largest furniture manufacturers with modern and world-renowned design. The innovative development process results in a collection of beautiful molded plywood chairs that fit anywhere- from homes and offices to public areas.
Using the unique technology for molding plywood, a highly qualified workforce and quality materials we aim to offer our customers throughout the world modern high quality design chairs.
The moulds had been scrapped: all that remained were the drawings or, at the most, some reject pieces.
But since these were products like Joe Colombo’s Multichair or Rodolfo Bonetto’s 4/4, we couldn’t accept their loss. And so, B-LINE’s beginnings were dictated more by a gut feeling than a rational calculation: we wanted to restore splendour to objects that, because they were ingeniously simple and aesthetically interesting, were intrinsically precious.
This was all happening in 1999.
From then on, our ambitions regarding good designing came to fruition in the form of international collaborations and, besides the several items we consider heritage (see the item Boby), we manufacture furnishing products for the home, office and contract. The materials we use are plastic, steel, fabric and wood and we are extremely flexible where the technologies to be deployed are concerned.
In this quest of ours for the perfect combination between versatility, originality and functionality, we involved both the creative genius of Karim Rashid as well as the Zen essentiality of Kazuhide Takahama or perhaps the inspiration of a newcomer at his debut: what absolutely counts for us is the quality of the design. Having singled that out, B-LINE’s team and the designers work hand in hand through to the selection of materials, covering all technical aspects, to turn out products entirely made in Italy.