Driade was born in '68, some decades ago, in the same period as the trends that would have characterized the twentieth century: both the rigor of geometric and rational design and , on the other hand, the recovery of pop art and its influence on pop and radical design. Today, the "design landscape" is quite different, permeated as it is by the globalization and all- embracing digitization.
To understand Driade, you should visit its headquarters in Fossadello, near Piacenza.
I had been there often in the past but, I haven't come back for a long time. Seeing it again helped me to understand what it might be an "aesthetic laboratory" (as Driade likes to define itself) in these early twenty-first century. It would be useful to organize your path along the central hallway which goes through the building, a clear and rigorous sign, an architectural promenade on which offices and rooms, elegantly furnished, overlook. At the end of the walk you'll find a large room marked by high photographic panels representing the park of Würzburg castle, in Germany: a winter garden nestled in an endless time.
KREAFUNK started as an idea between two friends. An idea that simple design and functionality can be implemented into all product designs.
With the basic idea of design and functionality the first product aSHELF came to life. Combining the simplicity of the design, and the functionality of the musicplayer, aSHELF is a product most people find interesting. All ages and both sexes.
In the future all products by KREAFUNK, will be designed with this basic idea in mind.
Serax stands for innovative and affordable design. The business’ single-minded view of current trends clearly meets the needs of florists and interior stores. To guarantee innovation and creativity, Serax works with leading designers from Belgium and abroad, such as Marie Michielssen, Roel Vandebeek, Moniek Vanden Berghe and Roos van de Velde. Over the years, Serax has become an established name in the decoration sector. The business is known for its affordable quality products, as well as its excellent customer service. And it has paid off..
ENEA was founded in 1984 with its first participation in the FIM Trade Fair in Valencia (Spain), and showed a clear vocation to offer a modern design product that would be ideal for all kind of areas (private interiors; offices; hotels and restaurants; auditoriums, conference halls...).