Driade was born in '68, some decades ago, in the same period as the trends that would have characterized the twentieth century.
Friends Olav van Lede and Boudewijn Roest founded JOKJOR in 2013. Their work spots and private life were definitely not across the street from one another, but every time they bumped into each other at trade fairs or other events, the day would end with drinks,
brainstorming about life, each other’s design ideas and art & design in general.
Olav worked in architecture & design publishing and in interior design, and Boudewijn worked in design, and art direction.
These fields merged to create a company focused on practical and well-thought aesthetic design.
Tala is a young British lighting brand with a mission to create exquisite products that have a positive impact.
Guided by the founding promise of Conservation Through Beauty, Tala want to accelerate the low carbon economy with thoughtful product design and transparent practices.
The company was founded by four friends at the University
of Edinburgh with a shared passion for design, technology
Tala's distinctive design rubric combines classic decorative qualities, British industrial influences and pioneering LED technology. What makes a Tala bulb unique is its uncompromising focus on both design and sustainability.