Driade was born in '68, some decades ago, in the same period as the trends that would have characterized the twentieth century: both the rigor of geometric and rational design and , on the other hand, the recovery of pop art and its influence on pop and radical design. Today, the "design landscape" is quite different, permeated as it is by the globalization and all- embracing digitization.
To understand Driade, you should visit its headquarters in Fossadello, near Piacenza.
I had been there often in the past but, I haven't come back for a long time. Seeing it again helped me to understand what it might be an "aesthetic laboratory" (as Driade likes to define itself) in these early twenty-first century. It would be useful to organize your path along the central hallway which goes through the building, a clear and rigorous sign, an architectural promenade on which offices and rooms, elegantly furnished, overlook. At the end of the walk you'll find a large room marked by high photographic panels representing the park of Würzburg castle, in Germany: a winter garden nestled in an endless time.
The brand stands for Jan Kurtz character and individuality. exquisite, natural and produced mainly in Europe and processed commodities make each jankurtz furniture a unique piece of high quality materials in exciting combinations. jankurtz furniture impress with intelligent and timeless design for life-style oriented people and real trendsetters who love the special. jankurtz is an expression of personal style and strong emotionality for live and live in their own home.
Since the 1950s, the Ciatti family has been running the company that bears its name, and the business has evolved – and is still evolving - over three generations.
The driving force behind it all is Lapo Ciatti’s passion for design, understood as a form of expression applied to common objects, and this passion has made an indelible impression on all phases of his life. Today, it’s a collection of bookshelves, mirrors and furnishings – and tomorrow it’s a whirlwind lifestyle. In his forward moving path, he will be dealing with every room in the house and more, always careful to evolve beyond what has been done.