Driade was born in '68, some decades ago, in the same period as the trends that would have characterized the twentieth century: both the rigor of geometric and rational design and , on the other hand, the recovery of pop art and its influence on pop and radical design. Today, the "design landscape" is quite different, permeated as it is by the globalization and all- embracing digitization.
To understand Driade, you should visit its headquarters in Fossadello, near Piacenza.
I had been there often in the past but, I haven't come back for a long time. Seeing it again helped me to understand what it might be an "aesthetic laboratory" (as Driade likes to define itself) in these early twenty-first century. It would be useful to organize your path along the central hallway which goes through the building, a clear and rigorous sign, an architectural promenade on which offices and rooms, elegantly furnished, overlook. At the end of the walk you'll find a large room marked by high photographic panels representing the park of Würzburg castle, in Germany: a winter garden nestled in an endless time.
DESIGN AND CRAFTSMANSHIP THROUGH 3 GENERATIONS
At Bent Hansen we make it a point of honour that the quality of the craftsmanship and the materials shines through, and that our furniture expresses the simplicity and honesty that is forever in fashion.
CEO and designer Henrik Hvid Hansen is the innovative force behind the company Bent Hansen. Surrounded by qualified craftsmen, he has the best opportunities to try out new ideas and test different kinds of leather and textiles.
Through it’s 60 years of experience the company Bent Hansen has always considered solid workmanship of great importance. Back in 1948 Henrik Hvid Hansen’s grandfather, upholsterer Svend Hansen, founded the company. Back then the key competence was restoring old furniture.
In 1967 Svend Hansen’s son, Bent Hansen, took over the company. He expanded the business and started manufacturing interior for restaurants, hotels and ships.
In 1983 third generation, Henrik Hvid Hansen was ready to enter the family company. As an upholsterer like his father and grandfather before him and deeply fascinated by modern design Henrik has turned Bent Hansen into a modern design company with its own line of furniture design and home accessories.
In 1996, Carine Jannin who was then just twenty four years old, decided to create her own publishing house specialized in the design of objects. Her singular and strategic choices, free from all archetypes, allot a central position to the independence of creation. Together with Rachel and Benoît Convers, the established designers of the label, they combine a family trio, precursors in author design. Based on audacious concepts such as the “ made in France ” and objects with dual interpretations, this publishing house blossoms independently and cultivates its differences on the fringe of insidious standardization. The Ibride creations can be recognized at a glance: their references to the animal kingdom, their destructured archetypal shapes, and the graphic stamp of their museum like style, make up their territory of distinction.