Driade was born in '68, some decades ago, in the same period as the trends that would have characterized the twentieth century: both the rigor of geometric and rational design and , on the other hand, the recovery of pop art and its influence on pop and radical design. Today, the "design landscape" is quite different, permeated as it is by the globalization and all- embracing digitization.
To understand Driade, you should visit its headquarters in Fossadello, near Piacenza.
I had been there often in the past but, I haven't come back for a long time. Seeing it again helped me to understand what it might be an "aesthetic laboratory" (as Driade likes to define itself) in these early twenty-first century. It would be useful to organize your path along the central hallway which goes through the building, a clear and rigorous sign, an architectural promenade on which offices and rooms, elegantly furnished, overlook. At the end of the walk you'll find a large room marked by high photographic panels representing the park of Würzburg castle, in Germany: a winter garden nestled in an endless time.
ArcheToys is of a collection of metal model cars, which are designed and produced by the industrial designer Floris Hovers. The idea developed from a design commission which Floris has put upon himself in order to find the answer to an important question keeping him occupied: Why do grown-ups still have the desire to play with toys?
The brand ZEE started in 2012.
Peter who was (and still is) an agent for different design accessory brands for the BELUX market wanted to create a design product from a to z.
But everything is already (re-) designed and this makes a new product difficult to stand out.
Finally he saw the light in garden accessories, more specific a garden hose reel.
ZEE means SEA in Dutch, so “mirtoon” a sea in the Mediterranean was chosen as the first product name. It received the “Herman Van De Velde label” with its launch.
In 2014 Luc, who is an agent and distributor of design accessories and furniture for the Benelux joined to build the brand ZEE.
He is the sales and marketing force and makes the brand known the world around.
Zee stands for fun, affordable and surprising design for the garden.