Driade was born in '68, some decades ago, in the same period as the trends that would have characterized the twentieth century: both the rigor of geometric and rational design and , on the other hand, the recovery of pop art and its influence on pop and radical design. Today, the "design landscape" is quite different, permeated as it is by the globalization and all- embracing digitization.
The brand ZEE started in 2012.
Peter who was (and still is) an agent for different design accessory brands for the BELUX market wanted to create a design product from a to z.
But everything is already (re-) designed and this makes a new product difficult to stand out.
Finally he saw the light in garden accessories, more specific a garden hose reel.
ZEE means SEA in Dutch, so “mirtoon” a sea in the Mediterranean was chosen as the first product name. It received the “Herman Van De Velde label” with its launch.
In 2014 Luc, who is an agent and distributor of design accessories and furniture for the Benelux joined to build the brand ZEE.
He is the sales and marketing force and makes the brand known the world around.
Zee stands for fun, affordable and surprising design for the garden.
PETITE FRITURE, design editor created in 2009, was born with the will to promote young talents, and to develop with them a collection of objects, lighting and small furniture that creates a vibration. The result are elegant and accessible objects that in a simple and uninhibited manner tell a story; objects that understand our daily life and invite us to savor it.