Driade was born in '68, some decades ago, in the same period as the trends that would have characterized the twentieth century: both the rigor of geometric and rational design and , on the other hand, the recovery of pop art and its influence on pop and radical design. Today, the "design landscape" is quite different, permeated as it is by the globalization and all- embracing digitization.
In 1976, Eugenio Perazza founded the company Magis with its headquarter in Motto di Livenza, close to Venice. Magis understands it-self as a kind of production company where the differences in languages and styles of the international designers are emphasized and the determining factor for the products.
Successful products of the company are next to the famous bar stool Al Bombo by Stefano Giovannoni (1997), the bottle shelf Bottle (1994), the chair and arm chair Air (2003) by Jasper Morissonor, the Chair One (2003) by Konstantin Grcic the folding table and chair Aida by Richard Sapper (2002), just to mention a few.
XO. An old cognac ? "Kisses and hugs"? No. Look again. Don't try to apply a known pattern. It's a croos and circle. If you like rebus, you can even read it "Cross the line". See ? Now it's obvious. That's what design is all about a new look on things. Putting together forms that do not seem to go along naturally and see that, in fact they do. Like a cross and circle. Simple, graphic - And yet unexpected.