Driade was born in '68, some decades ago, in the same period as the trends that would have characterized the twentieth century.
The story begins in Trieste, Italy, the Adriatic port town where coffee first entered Europe, and where in 1933, company founder Francesco Illy developed the modern espresso machine. The story is still being written today by President and CEO Andrea Illy, representing a third generation of illy family leadership.
Believing that “art prevails over design,” Pablo Pallucco founded his company in 1982 in Treviso, Italy. It evolved into a design-driven company and, in the 1980s, took over production of Mariano Fortuny’s iconic 1921 lamp, a piece that has been likened to sculpture.