Driade was born in '68, some decades ago, in the same period as the trends that would have characterized the twentieth century.
Danish Design watches are famous for their simple, elegant and non-obstructive scandinavian designs.
Wilhelm Seibel I, establishes the Seibel Britannia Goods Factory in 1895. In 1911 the first branch factory, the Hessischen Metallwerke Gebr. Seibel. The company attains global recognition in 1936 with its Olympia Flatware furnished for the Olympic Village in Berlin.
Thanks to the very healthy economy of the post-war years, staffing increased to almost 1000. In the '50s a major decline in the flatware industry resulted in the demise of almost 90% of all German manufacturers. Thanks to the bold leadership of Herbert Seibel, a grandson of the founder, who steered the company towards design oriented products, a catastrophe was avoided for the Hessische Metallwerke. The company was later renamed to Mono.
Since the 1950s, the Ciatti family has been running the company that bears its name, and the business has evolved – and is still evolving - over three generations.
The driving force behind it all is Lapo Ciatti’s passion for design, understood as a form of expression applied to common objects, and this passion has made an indelible impression on all phases of his life. Today, it’s a collection of bookshelves, mirrors and furnishings – and tomorrow it’s a whirlwind lifestyle. In his forward moving path, he will be dealing with every room in the house and more, always careful to evolve beyond what has been done.