Driade was born in '68, some decades ago, in the same period as the trends that would have characterized the twentieth century: both the rigor of geometric and rational design and , on the other hand, the recovery of pop art and its influence on pop and radical design. Today, the "design landscape" is quite different, permeated as it is by the globalization and all- embracing digitization.
Black + Blum is an Anglo-Swiss partnership who joined forces in 1998 and based themselves in London, the European heart of design. As a design consultancy they advise companies on any creative aspect. This accumulating insight into different markets catalysed the decision to develop their own range of products.
PETITE FRITURE, design editor created in 2009, was born with the will to promote young talents, and to develop with them a collection of objects, lighting and small furniture that creates a vibration. The result are elegant and accessible objects that in a simple and uninhibited manner tell a story; objects that understand our daily life and invite us to savor it.