Driade was born in '68, some decades ago, in the same period as the trends that would have characterized the twentieth century: both the rigor of geometric and rational design and , on the other hand, the recovery of pop art and its influence on pop and radical design. Today, the "design landscape" is quite different, permeated as it is by the globalization and all- embracing digitization.
Be it eye-catching lights made from bamboo or hand woven sisal pillows, the designers of Ay illuminate always work with what they find in nature and cultures around the world. In close cooperation with artisans in Asia and Africa they explore the natural materials and traditional skills at hand. This results in contemporary, organically shaped designs, created by local techniques in natural materials.
Jacob Jensen Watches
Industrial designer Jacob Jensen founded his studio in 1958 and over the following decades developed the form language that changed our view of how Hi-Fi systems, telephones, watches and many other products can look. The contribution made him one of the most recognized designers with a vast number of prizes and exhibitions, including a solo exhibition at the Museum of Modern Art (MoMA) in New York.