Danish Design watches are famous for their simple, elegant and non-obstructive scandinavian designs.
Wilhelm Seibel I, establishes the Seibel Britannia Goods Factory in 1895. In 1911 the first branch factory, the Hessischen Metallwerke Gebr. Seibel. The company attains global recognition in 1936 with its Olympia Flatware furnished for the Olympic Village in Berlin.
Thanks to the very healthy economy of the post-war years, staffing increased to almost 1000. In the '50s a major decline in the flatware industry resulted in the demise of almost 90% of all German manufacturers. Thanks to the bold leadership of Herbert Seibel, a grandson of the founder, who steered the company towards design oriented products, a catastrophe was avoided for the Hessische Metallwerke. The company was later renamed to Mono.
Serax stands for innovative and affordable design. The business’ single-minded view of current trends clearly meets the needs of florists and interior stores. To guarantee innovation and creativity, Serax works with leading designers from Belgium and abroad, such as Marie Michielssen, Roel Vandebeek, Moniek Vanden Berghe and Roos van de Velde. Over the years, Serax has become an established name in the decoration sector. The business is known for its affordable quality products, as well as its excellent customer service. And it has paid off..