Classicon has from its inception aspired not only to offer pieces by established figures such as Eileen Gray and Eckart Muthesius, but also to foster contemporary design and to present selected examples in its program. Naturally, the models chosen must display the kind of quality and advanced form that earns them the designation “classic”. That’s why ClassiCon is always open to new design ideas.
For every one of the million of products we use to improve the quality of our lives, there are associated
environmental, ethical and social consequences. While some products have a small environmental bearing,
others consume finite resources in vast quantities and are produced under conditions of labor abuse and
environmental damage. As mature consumer societies are increasingly dominated by (physical) abundance;
by saturation; by experiences; by virtual worlds; by individualism; by feelings of guilt and concern about the
side-effects of unbridled consumption, status is to be had in many more ways than leading a somewhat dated
lifestyle centered on hoarding as many branded luxury goods as possible. Mater - latin for mother - is a Danish
design brand and recognized and applauded as global pioneer in creating sustainable, eco-conscious, socially
KREAFUNK started as an idea between two friends. An idea that simple design and functionality can be implemented into all product designs.
With the basic idea of design and functionality the first product aSHELF came to life. Combining the simplicity of the design, and the functionality of the musicplayer, aSHELF is a product most people find interesting. All ages and both sexes.
In the future all products by KREAFUNK, will be designed with this basic idea in mind.