Classicon has from its inception aspired not only to offer pieces by established figures such as Eileen Gray and Eckart Muthesius, but also to foster contemporary design and to present selected examples in its program. Naturally, the models chosen must display the kind of quality and advanced form that earns them the designation “classic”. That’s why ClassiCon is always open to new design ideas.
In 1976, Eugenio Perazza founded the company Magis with its headquarter in Motto di Livenza, close to Venice. Magis understands it-self as a kind of production company where the differences in languages and styles of the international designers are emphasized and the determining factor for the products.
Successful products of the company are next to the famous bar stool Al Bombo by Stefano Giovannoni (1997), the bottle shelf Bottle (1994), the chair and arm chair Air (2003) by Jasper Morissonor, the Chair One (2003) by Konstantin Grcic the folding table and chair Aida by Richard Sapper (2002), just to mention a few.
The brand ZEE started in 2012.
Peter who was (and still is) an agent for different design accessory brands for the BELUX market wanted to create a design product from a to z.
But everything is already (re-) designed and this makes a new product difficult to stand out.
Finally he saw the light in garden accessories, more specific a garden hose reel.
ZEE means SEA in Dutch, so “mirtoon” a sea in the Mediterranean was chosen as the first product name. It received the “Herman Van De Velde label” with its launch.
In 2014 Luc, who is an agent and distributor of design accessories and furniture for the Benelux joined to build the brand ZEE.
He is the sales and marketing force and makes the brand known the world around.
Zee stands for fun, affordable and surprising design for the garden.