Classicon has from its inception aspired not only to offer pieces by established figures such as Eileen Gray and Eckart Muthesius, but also to foster contemporary design and to present selected examples in its program. Naturally, the models chosen must display the kind of quality and advanced form that earns them the designation “classic”. That’s why ClassiCon is always open to new design ideas.
In 1976, Eugenio Perazza founded the company Magis with its headquarter in Motto di Livenza, close to Venice. Magis understands it-self as a kind of production company where the differences in languages and styles of the international designers are emphasized and the determining factor for the products.
Successful products of the company are next to the famous bar stool Al Bombo by Stefano Giovannoni (1997), the bottle shelf Bottle (1994), the chair and arm chair Air (2003) by Jasper Morissonor, the Chair One (2003) by Konstantin Grcic the folding table and chair Aida by Richard Sapper (2002), just to mention a few.
For every one of the million of products we use to improve the quality of our lives, there are associated
environmental, ethical and social consequences. While some products have a small environmental bearing,
others consume finite resources in vast quantities and are produced under conditions of labor abuse and
environmental damage. As mature consumer societies are increasingly dominated by (physical) abundance;
by saturation; by experiences; by virtual worlds; by individualism; by feelings of guilt and concern about the
side-effects of unbridled consumption, status is to be had in many more ways than leading a somewhat dated
lifestyle centered on hoarding as many branded luxury goods as possible. Mater - latin for mother - is a Danish
design brand and recognized and applauded as global pioneer in creating sustainable, eco-conscious, socially
In order to preserve Kralj's most important pieces of art and show the world the eternity of his great designs the production of this legendary furniture from 50s and 60s was revived under the brand Rex Kralj. To honor Niko Kralj's significant work and life book Design for All, All for Design was published.